Friday, June 10, 2016

Sessions on CSR: Sustainable Brands 2016 Conference Recap


CR Magazine attended Sustainable Brands 2016 conference in San Diego this week. The event is a gathering of global sustainability and brand professionals with a focus on understanding and leveraging the role of brands in shaping the future.


Some highlights of the event included special sessions on topics like Product-Level Supply Chain Metrics; Understanding Maturity Levels of a Sustainability Program; Purpose Driven Influence; Generation Startup Entrepreneurship; Data, Design and Process; The Power of a Transformative Sustainable Strategy; Aligning the UN Sustainable Development Goals with Brand Strategy; Transparency, Sustainability and Community Engagement; How Acquisitions can Change Internal Dynamics Around Sustainability; The Rise of Bio Materials and Bio Products; and more. 

CR Magazine met with a lot of important people and thought leaders in the industry, and learned about the efforts of many successful brands. Look for a full recap in the next issue of the magazine. 

One exciting item on display at the show was the Pure Power PW1000G engine with Pratt & Whitney's Geared Turbofan technology, which will make air travel cleaner, quieter and greener, the company says. According to United Technologies Corp., the engine offers a 75 percent reduction in noise, 50 percent reduction in regulated emissions and 16 percent reduction in fuel consumption. Both companies are excited for the revolutionary changes this engine will bring to the air travel industry.

In the Activation Hub, many companies hosted booths featuring their products and services. Target had a lounge area with the Made to Matter products. The company teamed up with 20 brands to create innovative products with a purpose.

At night, the fun and action continued, with a special performance by the band March Fourth at a beachside BBQ. Attendees danced, ate, and made s'mores by the firepits along the shore.

CR Magazine enjoyed the event, and was glad to connect with people in the CSR industry. We hope they will join us in October in New York City for our own event, the COMMIT!Forum.

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