Rusert will discuss reputational risk – the intersection between that brand you’ve built, how you operate, and how your stakeholders perceive you. The session will delve into the 2016 Reputational Risk Report conducted by Standing Partnership and Edison Research, which surveyed more than 1,000 executives to identify how companies monitor and manage reputational risk. Attendees will leave able assess the reputational risk management approach of their organization, and will learn take steps to build a consideration for reputational risk into its business culture.
Rusert answered a few questions from CR Magazine about her session and the forum:
CR Magazine: Why should attendees attend your session? What will they learn?
Beth Rusert: Attendees will learn how to implement a better reputational risk management approach, who should be included on the team, and the steps for an effective strategy that will lead to the highest level of protection you can give to your organization’s most valuable asset. Even for those who feel their organization handles reputational risk well, our recently released research on the subject revealed that many companies could benefit from a refreshed approach.
CR: What is the biggest takeaway from your session?
BR: Businesses are operating in plain view of those they are responsible to, and the number of those stakeholders is constantly growing. Managing risk to your brand’s reputation involves a system that allows for the analysis of multiple perspectives – from the inside out.
CR: Why do you think it’s important for people to attend COMMIT!Forum, in your opinion?
BR: Operating responsibly is a complex system of decisions, and navigating the choices takes a commitment to education in order to continually improve and learn from the experiences of others. The cost of not being a part of the conversation is too high for those interested in engaging in and positively impacting the communities in which they do business.