Bad Behavior: People Would Not Work for Company with Poor Reputation

Corporate Responsibility (CR) Magazine, in conjunction with Cielo, has announced the findings of their annual corporate reputation survey.

According to respondents, the bad behaviors most harmful to a company’s culture and reputation include:
  • Public exposure of criminal acts (41 percent); 
  • Failure to recall defective products (25 percent); 
  • Public disclosure of workplace discrimination (20 percent); and 
  • Public disclosure of environmental scandal (13 percent).

Of the employed Americans surveyed, 81 percent wouldn’t join a company with a bad reputation. This record number is up four percentage points from 2015. Only 62 percent would take a job with a company that had a bad reputation if they were offered more money. 

Males are much more likely than females to take the job, 69 percent versus 54 percent, respectively. Of the 2016 respondents, 49 percent would need a pay increase of 50 percent or more to consider moving to a company with an unfavorable reputation.

Young people (18-34 year age range) are the least concerned about corporate reputation. Just under three-quarters (73 percent) would take a job with a company with a bad reputation, versus 56 percent of those 35 years and older.

In contrast, the vast majority, 91 percent, would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. In fact, virtually all (97 percent) of those in the 35-44 year age range would leave their current employer and take a job with a company with an excellent reputation.

Methodology 
This report presents the findings of a telephone survey conducted among two national probability samples, which, when combined, consists of 1,001 adults, 482 men and 519 women, 18 years of age and older, living in the continental United States. Interviewing for this CARAVAN® Survey was completed on Sept. 22-25, 2016; 501 were from the landline sample and 500 from the cell phone sample.

To read more about the survey and results, check out the November/December issue of CR Magazine. 

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