Friday, October 7, 2016

Driving the Future of the CR Profession at COMMIT!Forum

The "Driving the Future of the CR Profession" session at the COMMIT!Forum will share the perspectives from a seasoned senior CR executive, a middle CR manager, and a new member of the CR profession, as they share their experiences observing how the CR profession can be the powerhouse of knowledge and relationships that connect a company to its stakeholders and the public.

The session will be chaired by Bart Alexander, a former chief corporate responsibility officer now consulting in CR change and leadership.

The panel includes:
  • Crystal Adams, assistant director of corporate social responsibility, Crowe Horwath LLP
  • Doris Gonzalez, Americas corporate citizenship & corporate affairs manager, IBM
  • Nick Anderson, associate, MorganMyers
CR Magazine spoke with Alexander about the session, and he shared his thoughts on the importance of the panel and why people should attend COMMIT.

When asked why attendees should attend the session, he said that it will benefit everyone, no matter their career level. Whether someone is new to the profession or has been in it a long time, everyone has the same challenge facing this field today—mastering not only technical knowledge but also navigating relationships and influence skills. This session is an opportunity to hear from three seasoned professionals who have navigated those waters.

The biggest takeaway from the session, according to Alexander, is that to succeed in this field you  also have to have the relationship and leadership skills to promote a new point of view in your organization. CR practitioners are the change agents in their companies.

As for why to attend COMMIT, Alexander believes it's always a good idea to go out and learn the state of the industry and see who's leading it. Important topics include carbon reduction and community engagement as well. But the most important reason to attend COMMIT is for networking with colleagues—to see what's working well and to be able to discuss challenges. Attendees can then brainstorm ideas on how to overcome those challenges.

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