25 Years of World Water Day – Continuing the Mission to Provide Clean Drinking Water

March 22, 2017, marked the 25th anniversary of World Water Day, an annual date to encourage action to tackle the global water crisis. Access to safe drinking water is essential to overcoming extreme poverty across the world by 2030. Safe drinking water and proper sanitation not only greatly reduces infant mortality and water-borne diseases, but it is also an enabler for socioeconomic development and global gender equality.

P&G is committed to playing its part to help achieve the United Nations Sustainable Development Goals by providing clean drinking water to those who need it most and increasing safe sanitation and hygiene behaviours. The company has committed to delivering 15 billion litres of clean drinking water by 2020 through the P&G Children’s Safe Drinking Water Program (CSDW), its signature initiative to address the critical need for clean drinking water around the world. For the past 12 years, it has worked with more than 150 partners to provide P&G Purifier of Water packets for emergency relief, in the event of natural disasters, and in hard-to-reach rural areas where people don’t have access to clean drinking water. Invented by P&G scientists, each 4 gram packet treats 10 litres of water by effectively killing bacteria and viruses and removing parasites and solid materials.

To celebrate World Water Day 2017, P&G partnered with Upworthy to highlight the power of clean water in two videos that show how the CSDW Program is helping empower women around the world.

In the first video, Bechibila is featured; she is committed to educating her community about the critical importance of clean water. In the second film, three more women entrepreneurs are leading businesswomen in their communities now that they have access to clean water.

In Latin America, P&G has partnered with Fox/National Geographic to produce a 60-minute documentary segment to raise awareness about the water crisis in the region and the CSDW efforts in Argentina, Brazil, Panama and Costa Rica. The program will be televised in more than 10 countries from now until May 2017. To see the English subtitled trailer spot, click here.

—Allison Tummon Kamphuis, P&G CSDW program leader

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